Books and Toolkits
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BRAND ALCHEMY by Susanna Mitterer and Nicholas Brice (2007, Blackhall Publishing)
“The overall premise is that you need to build a brand on the internal truth of the company – product, strategy, vision and, above all, the people. But as well as arguing the case (very well) for this approach, it provides a comprehensive set of practical tools to develop and deliver a successful brand – something you cannot get from the title alone! Also, be prepared for most of this being change management rather than marketing.
I fundamentally agree with the principles here. It turns traditional marketing on its head and creates a brand that will better stand the test of time. I believe branding can only be developed with HR and marketing people together. This book takes this a stage further with a multi-disciplined team tasked with making the change. This deeper approach has to be a good thing – a sustainable brand is just as much about HR managers recruiting against brand fit as it is marcoms executives applying identity guidelines.”
By Simon Ward, MD, Promodus
DRIVE YOUR BUSINESS WITH SOUL by Nicholas Brice (2015, 360 Degree Vision)
Following on from Brand Alchemy, here is a toolkit complete with a set of strong concepts, tools, tips and techniques for putting soul at the core of your business.
These methods have been used in a variety of business situations and have helped clients achieve quantum leaps in performance.
Do get in touch using the contact form if you’d like to get hold of a copy.
By Simon Ward, MD, Promodus
SPEAK WITH SOUL by Nicholas Brice (2018, 360 Degree Vision)
With the VUCA world we live in, there is a growing need for people who can influence and engage people when they speak to groups of 5-500.
My work helping speakers develop is a unique combination of approaches drawn from 15 years producing and directing award-winning theatre, coupled with 30+ years speaking to groups of 5-500+ in a range of wall-to-wall culture change initiatives.
To survive and thrive in such a changing landscape will require people with a strong and persuasive communication style – regardless of whether they are naturally intro- or extroverted.
My Speaker Coaching Programme is aimed at helping individual leaders and key professionals develop enhanced authenticity, presence and impact when they speak. This is a 2/3-month action-based coaching process to help participants develop their ability to communicate in a persuasive and effective way when speaking to key stakeholders.
This toolkit forms a part of these programmes, but is also designed to act as a self-study tool.
Please get in touch if you’d like to get hold of a copy.
THE MINDFUL COMMUNICATOR BY NICHOLAS BRICE (2022, AMAZON)
We are working in a new world. Hybrid working, the power of Artificial Intelligence to do so much of our existing work for us, new tech… etc. But…we know that compulsive use of digital tools under pressure can be toxic, lead to brain fog and even mental and emotional burnout. We can underestimate how modern living with all its distractions can burn up our mental and emotional resources. Modern living can easily push us into escapism and wasting precious time and energy focused on things that give us little reward in the long run. The ideas and tools in this book can help you make changes to improve your quality of life in a digital hybrid working world. The book is full of exercises and tools to help you connect more deeply with yourself and the important people in your world.
We’ve recently been using the book as the basis for one-to-one and small group coaching to help leaders in a hybrid workplace find more joy and connection with themselves and their colleagues as they work to create value for their organisations.
The feedback has been great:
“The book and this process has taught me to take more time to reflect and appreciate and make decisions that I’ve chosen myself. This has come at a really crucial time for me because everything that’s happening with work, and it’s been very up and down. And I know that before I worked on the Mindful Communicator coaching programme, I would not be reacting in such a calm and thoughtful way. I would just be going a bit ‘all over the shop’, whereas your book’s taught me to take a moment, think it through and ask myself: what can I control, what can I do? – and to put everything in a more positive way. And to chunk down what I’m trying to do, where I’m trying to get to, and the best ways to do that and to be positively communicative about that. To have the conversations with people that are important to me about it.
It’s been very, very, very useful.”
Senior Manager, National Retailer.